Transportation has become a basic necessity so that private motorized vehicles are rife in the community because they can be used flexibly. Car type motorized vehicles are the main choice because of their more comfortable and safe advantages. Low Multi Purpose Vehicle (LMPV) is the most popular car class in Indonesia. These things are used by car manufacturers to innovate to produce various types, types, models, prices, etc. to attract consumers. Toyota Avanza and Daihatsu Xenia are produced in the same factory but different brands, but the sales level of Daihatsu Xenia is much lower than Toyota Avanza. The purpose of this study was to determine the influence of brand image, product quality, and price perception on Daihatsu Xenia purchasing decisions in Sleman Regency. This study used casual associative method with quantitative approach. The study was conducted in March-July 2023 in Sleman Regency. Sampling with non-probability sampling with purposive sampling type as many as 90 people from Sleman community involved in buying/using Daihatsu Xenia. The analysis techniques used are descriptive analysis and multiple linear regression. The results showed that brand image, product quality, and price perception had a partial or simultaneous effect on Daihatsu Xenia's purchasing decision in Sleman Regency. The contribution of brand image, product quality, and price perception simultaneously to purchasing decisions was 81.4% and the remaining 18.6% was influenced by other variables not included in the research model. Product quality variables are a dominant influence and affect positively.